Design / Entertainment / Play

Hoops Interactive Kiosk

EA Sports

Spectrum, EA Sports’ innovation lab, creates integrated entertainment experiences out of bits of the latest, greatest media technologies. In this prototype, Spectrum uses DynaScan’s 360-degree walk-around display to let users interact with a photo-realistic recreation of basketball star Dwyane Wade. A depth-sensing video camera allows them to walk up to the screen and gesture to D-Wade — shoot the j or wave hello. But the real star is Wade, or rather, his digital replica, constructed using EA’s most sophisticated facial animation technology. It feels like you and an NBA All-Star, one on one.

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